Understanding Business Relationship Managers and the value they bring to a business this #BRMWeek
Back to basics – Who is a BRM?
A business relationship manager (BRM) is an interface between the providers and the multiple business partners. A business relationship manager actively engages with the business to discuss strategy and identify ways to support the business objectives. A BRM is in charge of creating projects and programmes, managing business process changes, ensuring that business partner needs are met and facilitating continuous process improvement.
More importantly a BRM converges different business functions and brings value to the organisation by sharing the ownership of both business strategy and business value results.
What makes a good BRM?
Having a strategic mindset, open mindedness and ability seek out new ideas to tackle business challenges are some of the key attributes of a good business relationship manager. It is important that a BRM ensures a good relationship is maintained with the various key stakeholders of a business – while monitoring the business partner satisfaction. It’s also essential that a BRM facilitates the process of continuous improvement of the business partner experience.
Excellent communication skills in writing, speaking and presenting are key to influencing team members.
What does a BRM do?
A BRM translates business demand into supply. Ensuring optimum communication, enabling continuous improvement in all areas and people around are key responsibilities of a BRM.
What this means is a BRM essentially breaks down silos within an organisation, encourages open communication across the organisation and integrates business strategies and trends in technology to deliver value to its customers.
So, a BRM is really adding value to the business by not just ensuring that deliverables are met, but also very much at the human aspect of the delivery of a project. Building relationships, enhancing relationships between providers, business partners and the customers. A BRM manages expectations and thus ensures improved customer experience. Thus, a BRM certainly brings value to the business by focusing on efficient and seamless integration of the necessary ingredients across the value management cycle to optimize investment and capture its value.