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Crisis Communication Training will increase your capability to deliver well-orchestrated responses to critical situations, including cyberattacks and data breaches, supply chain and other operational issues, and business PR nightmares.

Organise your approach with Crisis Communication Training

Avoid significant damage to your brand and reputation, ecosystem health, legal and compliance standing, and financial position caused by disjointed, siloed responses to critical situations. The CCC® Framework is the only best-practice body of knowledge available that provides an approach all professionals in today's digital organizations can share. Avoid significant damage to your brand and reputation, ecosystem health, legal and compliance standing, and financial position caused by disjointed, siloed responses to critical situations. The CCC® Framework is the only best-practice body of knowledge available that provides an approach all professionals in today's digital organizations can share.

Grow your Critical Communication Capability®

Accelerate are the people behind the CCC® and other best practice frameworks and certifications that help individuals, teams, and organizations develop and demonstrate the critical capabilities required by today's digital enterprises. Critical situations (cyberattacks, data breaches, supply chain or other operational issues, or business PR nightmares) require well-orchestrated preparation, response, and follow-through. Every day we see news reports of organizations that stumble in critical situations as they lack a shared understanding of the critical situation problem space, shared practices, and attempt to coordinate across siloed teams relying on balkanized practices.

The result is predictable: disjointed responses that cause severe and sometimes fatal damage to their brand and reputation, ecosystem health, legal and compliance standing, and financial performance. Until now, there was no alternative to this approach. Now, the CCC® Framework provides, for the first time, a unified framework for all professionals in digital organizations (including IT, operations, legal and regulatory, executive communications, employee communications, PR, and the C-suite) to collaborate for well-orchestrated critical situation preparation, response, and follow-through.

Critical Communication Capability

Learn how to build your Critical Communication Capability

Business Process Management
What are the key things you will learn?
  • The rationale for building critical communication capability
  • The principles of effective communication that are crucial in critical situations
  • The CCC Framework, for a shared understanding of the critical situation problem space
  • The four results areas to avoid negatively impacting when handling critical situations
  • The three phases of critical situation handling: preparation, response, and follow-up
  • The four resource areas which we draw on in critical situations (people, process, information, and technology) and use to assess and improve our capability
  • The five levers for improving capability: monitoring and assessment, force field analysis, continual Agile improvement, best practices, and drills and exercises
Exam format
  • Foundation
  • 40 multiple choice questions
  • 60 minutes duration
  • Closed book
  • Pass mark: 26/40 (65%)

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Critical Communication Capability

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SFIA Framework

Visit SFIA
The SFIA Framework is the global common reference for skills and competency for the digital world
SFIA is a globally recognised framework that “identifies skills needed for the Information age”. This APMG certification has been mapped against the SFIA Framework to help you see which certifications are most relevant to your professional development.
Knowledge
This certification confirms (endorsement)
Generic attribute Knowledge, Methods and tools up to level 4
...
This certification would be useful for (development)
As above, plus Generic Attribute Business Skills up to level 6, Strategic planning up to level 7, Governance level 6, Specialist advice up to level 6, Content publishing up to level 6, Stakeholder relationship management up to level 6
...

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FAQs

Is there a sample paper I can practice on?

Yes, all candidates can access a sample paper to practice on via the candidate portal. Access to the candidate portal is given once your training organisation has registered your exam with APMG.

When will I receive my results?

Provisional results are fed back to candidates at the end of the online exam.

APMG will formally process and confirm results within 2 working days of receipt of the completed paper.

How do I claim my digital badge?

Once you've been notified that you've passed your exam - you will have the option to create a digital badge in APMG's candidate portal.

To do this, visit APMG's candidate portal, view your exam results and select "Create Badge". This takes you to the Credly website where digital badges are hosted. You will be guided through the quick and easy Credly account creation process. Once you have created your account you will be able to login and accept your pending badge

Can I take any books or supporting material into the exam?

No, these exams are only available as closed book.

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Critical Communication Capability Certification

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