Understanding Business Relationship Managers and the value they bring to a business this #BRMWeek
Back to basics – Who is a BRM?
A business relationship manager (BRM) is an interface between the providers and the multiple business partners. A business relationship manager actively engages with the business to discuss strategy and identify ways to support the business objectives. A BRM is in charge of creating projects and programmes, managing business process changes, ensuring that business partner needs are met and facilitating continuous process improvement.
More importantly a BRM converges different business functions and brings value to the organisation by sharing the ownership of both business strategy and business value results.
What makes a good BRM?
Having a strategic mindset, open mindedness and ability seek out new ideas to tackle business challenges are some of the key attributes of a good business relationship manager. It is important that a BRM ensures a good relationship is maintained with the various key stakeholders of a business – while monitoring the business partner satisfaction. It’s also essential that a BRM facilitates the process of continuous improvement of the business partner experience.
Excellent communication skills in writing, speaking and presenting are key to influencing team members.
What does a BRM do?
A BRM translates business demand into supply. Ensuring optimum communication, enabling continuous improvement in all areas and people around are key responsibilities of a BRM.
What this means is a BRM essentially breaks down silos within an organisation, encourages open communication across the organisation and integrates business strategies and trends in technology to deliver value to its customers.
So, a BRM is really adding value to the business by not just ensuring that deliverables are met, but also very much at the human aspect of the delivery of a project. Building relationships, enhancing relationships between providers, business partners and the customers. A BRM manages expectations and thus ensures improved customer experience. Thus, a BRM certainly brings value to the business by focusing on efficient and seamless integration of the necessary ingredients across the value management cycle to optimize investment and capture its value.
The BRM Institute are celebrating the #BRMWeek this week, and they are celebrating it BIG! Join in all the activities dedicated to BRMs and more. You can find more information about this here.
