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Gain the knowledge required to be recognized as a highly competent bid and proposal professional.

Developed by The Association for Proposal Management Professional (APMP) – this certification confirms you have the core competencies corresponding with the skills and scenarios often encountered by bid and proposal professionals.  

APMP certified professionals are best placed for winning business through proposals, bids, tenders and presentations. 

Certify your ability to:

  • Utilise the latest best practices for proposal and bid management.
  • Improve client management and negotiation planning skills.
  • Identify relevant suppliers and partners needed for a proposal to succeed.
  • Win business through information research and management, planning, development and sales orientation.

APMP-Practitioner™ Assessment

Validate your mastery of bid and proposal techniques.

Before you begin - what is required?

  • The APMP-Foundation certificate
  • A minimum of three years’ experience in a bid and proposals environment
  • A reference of your choice – who can verify your experience and the evidence provided in your submitted Proposal Practitioner Assessment Questionnaire (PPAQ).

What does the APMP-Practitioner certificate validate?

  • You are committed to enhancing your professional bid and proposal skills – confirmed by a rigorous review of your experience against a global standard.
  • Your mastery of bid and proposal best practices and your ability to effectively lead and coach teams people in their use.
  • You can assemble and manage teams that can communicate consistent winning strategies – which positively impact customers’ decisions.
  • You are a highly effective bid and proposal professional.

The APMP-Practitioner Assessment

  • There is no an exam for APMP-Practitioner.
  • Instead you complete a 35 question Proposal Practitioner Assessment Questionnaire (PPAQ) – which provides objective evidence of your professional experience.
  • You may take as long as you like to complete the PPAQ.
  • A certified assessor will evaluate your PPAQ against the Practitioner Standards and Guidelines before performing a random check of evidence with your reference.
  • Once you have completed the PPAQ - register for the APMP-Practitioner Assessment.

Register for APMP-Practitioner Assessment

APMP Pracitioner and Professional digital badges

The APMP-Professional™ Assessment

Confirm your status as an elite bid and proposals professional.

Before you begin - what is required?

  • The APMP-Practitioner certificate.
  • A minimum of seven years' experience in a bid and proposals environment.
  • A reference of your choice - who will be asked to rate you on competencies in managing and motivating others.

What does the APMP-Professional certificate validate?

  • You have achieved the top-level certification in your profession - achieved by very few professionals.
  • Exceptional leadership and communication skills.
  • That you've made significant contributions to an organization and/or the bid and proposals profession.
  • Innovation and your ability to lead others in achieving ambitious goals.

The APMP-Professional Assessment

  • There is no exam for APMP-Professional.
  • Instead you complete a Proposal Professional Impact Paper (PPIP) - providing evidence of having made a significant impact on your organization and/or the bid and proposals profession.
  • You then participate in a 45-minute panel interview to discuss your PPIP.
  • Once you have completed your PPIP - register for the APMP-Professional Assessment online to arrange your interview.

Register for APMP-Professional Assessment

APMP Foundation digital badge


Be recognised for your knowledge of several bid and proposal best practices.

Stakeholder Engagement, Risk Management, Client Engagement, Information Management & Analysis
What is required?
  • A minimum of one year's experience working in a bid and proposals related environment - verified by a reference of your choosing.
Who is Foundation for?
  • People who are relatively new to the bid and proposal environment.
  • People wishing to undertake the APMP Practitioner and Professional certifications.
What are the key things you will learn?
  • The fundamentals of proposal planning and development.
  • How to write persuasive proposals.
  • How to interface directly with internal clients or external customers.
  • Sales methodologies.
Exam format:
  • Multiple choice
  • 75 questions per paper
  • 42 marks required to pass (out of 75 available) – 56%
  • 60 minutes duration


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What is an APMP digital badge?

Digital badges allow you to easily showcase your achievements online.

When you pass an exam or assessment - you'll instantly have the option to claim a digital badge representing your new certificate.

Your badge can be embedded on an email signature, website, social media or digital CV.

With just one click employers, customers and clients can easily view and verify your credentials and skills.

Please download our digital sharing presentation for more information.

How do I claim my APMP digital badge?

Once you’ve been notified that you’ve passed your exam or assessment - you will have the option to create a digital badge in APMG's Candidate Portal.

Visit APMG's Candidate Portal, view your exam results and select 'Create Badge'.

This takes you to the Acclaim website where the digital badges are hosted. You will be guided through the Acclaim account creation process.

Once you have created an account with Acclaim - login into the account and accept your pending badge.

How can I train for the APMP Bid & Proposal Management qualification?

APMG International certifies a number of Accredited Training Organizations (ATOs) who provide training for the qualification along with the exam. Choose the APMP Foundation level and select Find a Course to see the available ATOs.

Do I have to receive training to complete the assessments?

No, however this is recommended. In addition to receiving accredited training, individuals also have the option of self-study to prepare for the assessments. APMG International administer public exam sessions around the world to accommodate those who self study.

How do I sit the exams?

All accredited training organizations can include the examinations as part of the associated training course. Alternatively, all assessment levels within the APMP scheme can be scheduled online through APMG. 

How much does it cost to complete the assessments?

If you are sitting the examinations through an accredited training organization, the costs of the exams are generally included in the course fee. Online Exam pricing is available at:

Alternatively please contact the APMG-International service desk on +44 (0)1494 452450 or email

What is the main publication for APMP Bid & Proposal Management?

The APMP syllabus is partly based on Bids, Tenders & Proposals: Winning Business Through Best Practice by Harold Lewis. 


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