Why is Professional Development Important?

At its simplest it refers to skills, knowledge and experience needed for career advancement. It usually starts with gaining knowledge through courses and training activities, followed by opportunities in the workplace to apply those skills to develop ability, possibly supported by mentoring and coaching. This is then followed by the chance to put the knowledge and skills into practice on increasingly challenging assignments, helping to develop experience and lead to competence. In today’s rapidly evolving world it has become even more critical for continuous learning and ongoing professional development, in order to keep pace with the current status of our profession. Different industries may need to adapt faster than others, but everyone is affected by automation, AI and many other global developments.

Professional development doesn’t affect just you. It can have an impact on the different groups of people that you engage with on a daily basis. There are three stakeholder groups that have a role to play in your professional development and development plan.

Prioritising professional development can help improve client and employee satisfaction and staff retention. People will see the organisation is investing in them and are more likely to remain committed and motivated. This should reduce turnover and associated costs of hiring and training new staff.  So, investing in professional development is a true  benefit in the development of the organisation.

Your Team: Through professional development you will gain up to date skills and knowledge, which will have a significant impact on a team’s performance and productivity. If all members of the team are engaged, then a culture of continuous improvement should enable both the team and the organisation to achieve long term success.

Working with professionals who are committed to continual professional development means you are working with people who are more comfortable and competent in their roles. This heightens your satisfaction in working with them and helps in jointly achieving your business objectives.

Being given the opportunity to learn new skills and stay on trend will enable you to achieve your career goals and personal growth. It makes you much more competent and valuable in your current role, while also opening up opportunities with your current employer or even further afield.

Taking responsibility for their professional development can help set an individual apart from their peers and will position them for success. They should take advantage of training their organisation offers, as well as considering wider networking opportunities to connect with peers and industry leaders to both learn from and be noticed by.

"Having worked for APMG for 25 years, I feel privileged to have been so well supported in my professional development throughout the years. I have had the opportunity to take some of our own product courses, which have provided fascinating insights into specific areas of development, as well as receiving external support through coaching and achieving the Chartered Manager designation. Having experienced firsthand the benefits this brings to both personal and professional growth, I am honoured to now coach and mentor the next generation of leaders within APMG, helping them to fulfil their own potential." - Nicola Kelly

There is the old saying “would you rather train people and lose them, than not train people and keep them”.  This has never been truer than today - there is clear evidence that investing in employee development leads to overall growth and success of the organisation.

Continuous learning and structured professional development will result in increased competence and capabilities of everyone in the organisation, leading to improved job performance and productivity. Productivity is a key political issue of today and without widespread professional development it is unlikely to be solved any time soon.

 When all members of the organisation take ownership of their professional development and stay up to date with the latest trends, technologies, and best practices in your industry, it strengthens your competitive position. This, in turn, helps you achieve your overall business objectives.

Engaging in personal development means you feel more competent which should lead to greater job satisfaction as well as peer recognition.

It improves your ability to adapt to changes and new challenges in your professional environment. With your advanced skills and knowledge, you are more likely to receive higher pay, or better job offers within your organisation or further afield. In short it boils down to greater opportunities for you to pursue your chosen career.

In today’s global search for talent, companies that invest in professional development programs are likely to be far more attractive to potential employees.  After all, why would someone join an organisation that doesn’t strive for excellence from everyone they employ. Research suggests that employers offering professional development opportunities have higher employee retention rates than those who do not. This could significantly reduce the time and cost in recruiting new people which directly affects the bottom line. Isn’t it better to invest in training and developing the staff you have, rather than recruiting and replacing them.

Staying up to date with industry trends and skills leads to personal satisfaction and job security, as you will be a more attractive employee in a competitive market.

Serious professional development often requires individuals to attend workshops, conferences, seminars and other training opportunities which opens up the possibility of networking with peers and industry leaders. From this, personal connections can grow and develop into wider opportunities.

If you wish to continue to be a leader in your industry, continuous learning of all staff encourages new ideas and approaches which could lead to those breakthrough innovations that every organisation dearly loves.

The increase in legislation, regulation and compliance often requires evidence that employees are up to date. Professional development courses and programmes are necessary in many regulated professions to demonstrate staff are up to date and compliant with regulations and standards.

There are a myriad of benefits for the individual in continuous professional development. The obvious benefit is career advancement, as it opens doors to promotions and new opportunities. Employers are more interested in employees who are self-motivated and have a drive for growth and development.

You will also develop a reputation amongst your peers and indeed competitors. Through your increased knowledge, experience and wider perspective from your industry you will develop your confidence and abilities to interact with peers.

With improved skills and capabilities, you should be able to work in a more efficient and effective way which can be a major contributor to a better work/life balance.

Two additional benefits are that your leadership skills will improve as people will see you as a knowledgeable and a committed professional. This should lead to higher level opportunities within your organisation, and it may also encourage junior people to seek you out to mentor them throughout their career, which can be a truly enriching professional experience. With the growth of AI and automation people with proven ability to lead teams will be in demand.

1. Developing your own top talent. By providing financial support and study opportunities for professional development, employees will gain the latest skills and knowledge, directly benefiting the organisation by improving overall performance and productivity.
2. If moving into other’s areas, offering professional learning and development opportunities will make the company more attractive to potential employees thereby enabling them to attract top talent.
3. Continuous development ensures teams are ahead of industry trends and are always up to date with best practices, providing a measurable competitive edge in the market.
4. With new skills and knowledge professionals will create a culture of innovation and adaptability which will enable the organisation to respond effectively to new opportunities and challenges.

Employee retention and satisfaction is a key enabler in today’s competitive market. Individuals given the opportunity to grow and develop within the organisation are more likely to stay motivated and committed. This reduction in turnover and associated costs of training and hiring new staff can have a major impact on the bottom line.

• In today’s business environment, flat structures and project-based work are becoming more common. By investing in your own professional development, you can achieve significant job satisfaction that, in the past, may have come from “climbing a greasy pole” within a large organisation. Working in an organisation that encourages ongoing professional development should lead to you enjoying the following benefits:- An organisation that encourages you to attend workshops, courses and conferences to help you remain at the top of your game.
• A working environment or workplace culture that encourages teamwork, collaboration and open communication as the organisation seeks to innovate and achieve its overall business objectives.
• Being assigned to work on challenging and meaningful projects that contribute to both the organisation’s business goals and your own personal motivation.
• Forward thinking organisations support mentoring and coaching, so you are likely to benefit from this, as well as being invited to help others where that aligns with your professional interests and career goals.

With a greater focus on project-based work in businesses, you are likely to find yourself leading a project which allows more autonomy and empowerment, giving you greater control over your work and opportunities to make decisions and take ownership. When all these things are brought together you are likely to find the working environment, terms and conditions, salaries and benefits are competitive within your industry.