Sorry, you need to enable JavaScript to visit this website.
Skip to main content

About STAR® Manager Certification

74
x
Return on Investment (ROI) per manager in the programme
70
%
Increase in the time managers spent coaching
5
M
Managers in the UK alone and many are ‘accidental managers’

Overview

Management and leadership skills take time to master. While our understanding of what makes a ‘good’ leader changes from one day to the next, one thing remains constant — good leadership drives the culture and success of any organization.

STAR® Training and Certifications

Benefits of STAR® Manager Certification

For Individuals

  • Fast-track promotion and become "the best manager in your company" through new coaching behaviours.  
  • Reclaim time and reduce stress by shifting from task-oriented work to empowering your team members.
  • Enhance coaching skills like active listening, powerful enquiry, feedback, and structured 1:1s by applying the STAR Coaching Model®.  
  • Develop confidence and resilience through sustained behavioural change.
  • Have a certification that proves your ability to directly increase engagement, productivity, retention, inclusivity and performance.

For Organisations

  • Increases employee engagement and retention by training managers to adopt coaching mindsets.
  • Improves performance and productivity based on data suggesting STAR® managers increase productivity by upwards of 47%.  
  • Delivers strong ROI (up to 100×) and contributes to overall revenue growth. 
  • Encourages agile mindsets, creativity, and team ownership in change or growth environments. 
  • Cultivates a coaching culture by embedding enquiry-led interactions across the organization to promote collaborative, inclusive workplaces.

    Study materials

    STAR® Manager - Operational Coaching® Skills for Leaders and Managers study material cover
    The Answer is a Question
    Book (English)
    By
    Dominic & Laura Ashley-Timms (Notion Ltd)

    Documentation

    Document thumbnail
    pdf - 826.35 KB - 01 October 2025

    STAR® Manager Certification levels

    STAR® Coach badge

    STAR® Coach

    Discover the Operational Coaching® Model and various leadership techniques that will engage, inspire, and develop your team for success.

    STAR® Coach Practitioner  badge

    STAR® Coach Practitioner

    Deepen your coaching skills with advanced techniques, behavioral change strategies, and a walk-through of practical applications.

    Certified STAR® Manager  badge

    Certified STAR® Manager

    Learn the fundamentals of Operational Coaching® and how to create behavioral change within your team’s daily operations.

    Certified STAR® Manager Practitioner  badge

    Certified STAR® Manager Practitioner

    Advance your leadership skills by integrating Operational Coaching® to drive team development and create lasting behavioral changes.

    Ready to start your learning journey?

    Choose a Training Organization

    APMG accredits Training Organizations (ATOs) to make sure they are delivering our products and certifications to high standards.

    Buy a training course and exam through one of our Training Organizations below.

    Self-study

    Buy your book and exam from APMG

    Close filters

    Training options

    Advanced options

    Search for an organization

    Training organizations for STAR® Manager Certification

    Displaying 7 - 12 results of 16
    Open filters
    Choose for me
    Important information about language

    The training services listed on this website have undergone a quality assurance process to ensure they meet high standards. However, please note that while the quality of the training content has been assessed, the language capabilities in which these services are delivered have not been specifically evaluated. We recommend that users verify the language proficiency and suitability of the service for their needs directly with the Training Organisation prior to enrollment or participation.

    Carpe Omnia Training Ltd

    • Based in Poole, United Kingdom
    • Provides training for Individuals, Teams, Organizations

    Glasspaper Learning AS

    • Based in Norway
    • Provides training for Individuals, Teams, Organizations

    Topstone Consulting LLC

    • Based in United States
    • Provides training for Individuals, Teams, Organizations

    STAR® Coach Leadership

    • Based in United States
    • Provides training for Individuals, Teams, Organizations

    Carpe Omnia Training Ltd

    • Based in Poole, United Kingdom
    • Provides training for Individuals, Teams, Organizations

    Topstone Consulting LLC

    • Based in United States
    • Provides training for Individuals, Teams, Organizations
    • Current Training options
    • My details
    • Review and submit

    Find me a training organization

    for STAR® Manager Certification

    Training options

    Testimonials

    Quote illustration

    After completing the STAR® program, my approach to my team changed. By not taking on activities myself... I found I freed up 40% to 50% of my time, and projects completed sooner.

    User avatar
    Lou Garriga
    Director of Operations, Rubadue Wire
    Quote illustration

    STAR® has had a major impact on how I operate as a professional, it has completely changed the way I work, giving me the knowledge and skills to develop on a personal perspective and to develop my team.

    User avatar
    Carl Drinkel
    Senior Quality Engineer, Hitachi Rail
    Quote illustration

    I gained more confidence in asking powerful questions and engaging employees in different activities. This helped me achieve my own objectives and become more effective as a manager overall.

    User avatar
    Monika Wujciow
    Continuous Improvement Manager, AB World Foods
    Quote illustration

    I’m really surprised at how powerful these approaches are. I underestimated how much I still had to learn about developing people. I have taken away techniques to help in both my personal life as well as my professional life.

    User avatar
    Jen Booker
    HR Manager, Dennis Eagle Ltd
    Quote illustration

    People who do this programme will see a significant improvement in their team performance and problem-solving abilities. It gives you the tools with which to tap into your teams latent talents and empowers them to bring their ideas and problem-solving skills to fruition, thus freeing up time for you to do other tasks.

    User avatar
    Martin Thompson
    Project Manager, AmcoGiffen
    Quote illustration

    STAR® is a programme that everyone should consider using. However well you think you know yourself and however good your management style is this programme helps you to find areas for improvement. It will help not just you but the people around you to become better empowered.

    User avatar
    Helen Freeman
    University of Exeter
    Quote illustration

    To learn the art of coaching gives you incredible benefits, not only in the workplace but in your home life as well. I gained a deep understanding and really learnt how to use the technique. The course is well put together, easy to understand and you receive so much support and help from a very friendly team. Well done and thank you.

    User avatar
    Lee-Anne Olsen
    Scott Bader
    Testimonials illustration

    Videos

    Videos

    STAR® Manager: The art and science of asking questions

    | 1 minute 17 seconds

    STAR® Manager: Supporting Agile behaviours

    | 1 minute 4 seconds

    FAQs

    Your results will be processed 6 to 12 hours after your exam. You will receive an email confirming your achievement and inviting you to the Candidate Portal where you can see your official result. From there, you can create your account in Credly.com and access your digital badge and certificate.

    Your training organization specified that they wish to view candidate results before releasing. If you would like your results sooner, you may contact your ATO directly and request your results that way. After they have released them, you will be able to create/view your Digital Badge and download your Digital Certificate in your Credly account in the Certificates section of your portal.

    Since 2018, we are no longer registered for AXELOS qualifications and are unable to provide the certificates.  

    If you received your AXELOS qualification before this time, you can contact customer service and upon providing your candidate number, ask if a copy of your certificate still exists in our system. 

    Alternatively, you can reach out to IT PeopleCert directly with this request quoting your candidate number.  

    If you do not have your candidate number, we can provide it to you. Additionally, we are happy to provide a letter of verification for any exams sat with us.

    When you pass an exam – you will instantly have the option to claim a digital badge as representation of your new certificate. Your badge can be embedded on an email signature, website, digital CV, or shared via LinkedIn.  

    Access the downloadable guide for more information on how to claim your digital badge.

    You can always access all your records, electronic certificates and badges via the APMG Candidate Portal.  

    Once you have logged on to the Candidate Portal, click on the ‘Badges and Certificates’ option from the menu bar at the top of screen. From here you should click on the ‘Create Badge/Certificate’ button. This will take you to the Credly platform to create an account and download your badge and certificate. 

    Step-by-step guidance is available to download from the ‘Badges and Certificates’ area in your Candidate Portal. 

    Electronic certificates are environmentally friendly, but you can print the certificate yourself at home or work, if required. 

    If you have any problems you are welcome to contact our customer service team.  

    If you previously sat an exam with us and were issued a paper certificate but would like to upgrade to a digital badge and e-certificate, please contact us. There is a £25 administration fee for providing a digital badge and a form for which you will need to complete to consent to your personal information being used in order to manually create the badge in Credly.com.

    If your exam is booked through a Training Organization, and they are proctoring your exam over a platform of their choosing, you will need reach out to them directly to discuss options to reschedule.  

    If your exam is with ProctorU, you can reschedule without additional charges as many times as you wish up to 24 hours prior to your booked slot. If you reschedule within this 24-hour period, you will need to pay the £38 reschedule fee, as we will still be charged by ProctorU for your slot.

    You can merge your account by logging into your candidate portal with your initial email address and click on your name at the top. Then click merge and send a merge request to your secondary email address. Once you have agreed to the email request, everything will appear in one account. Please contact us if you have any problems with this process and we will be happy to help.

    You may contact our Accreditation Team directly, and they will be happy to answer your questions regarding the Accreditation process.

    To become an Accredited Training Organization (ATO), apply for accreditation or contact your local APMG office. If suitable, you'll receive an invoice and undergo APMG International's ATO assessment.

    Get in touch

    If you have a query about this certification or want to know more about training send us a message via this contact form. We would love to hear from you!

    Get in touch

    Have you found what you need on this page?