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About STAR® Manager Certification

74
x
Return on Investment (ROI) per manager in the programme
70
%
Increase in the time managers spent coaching
5
M
Managers in the UK alone and many are ‘accidental managers’

Overview

Management and leadership skills take time to master. While our understanding of what makes a ‘good’ leader changes from one day to the next, one thing remains constant — good leadership drives the culture and success of any organization.

STAR® Training and Certifications

Benefits of STAR® Manager Certification

For Individuals

  • Fast-track promotion and become "the best manager in your company" through new coaching behaviours.  
  • Reclaim time and reduce stress by shifting from task-oriented work to empowering your team members.
  • Enhance coaching skills like active listening, powerful enquiry, feedback, and structured 1:1s by applying the STAR Coaching Model®.  
  • Develop confidence and resilience through sustained behavioural change.
  • Have a certification that proves your ability to directly increase engagement, productivity, retention, inclusivity and performance.

For Organisations

  • Increases employee engagement and retention by training managers to adopt coaching mindsets.
  • Improves performance and productivity based on data suggesting STAR® managers increase productivity by upwards of 47%.  
  • Delivers strong ROI (up to 100×) and contributes to overall revenue growth. 
  • Encourages agile mindsets, creativity, and team ownership in change or growth environments. 
  • Cultivates a coaching culture by embedding enquiry-led interactions across the organization to promote collaborative, inclusive workplaces.

    Study materials

    STAR® Manager - Operational Coaching® Skills for Leaders and Managers study material cover
    The Answer is a Question
    Book (English)
    By
    Dominic & Laura Ashley-Timms (Notion Ltd)

    Documentation

    Document thumbnail
    pdf - 826.35 KB - 01 October 2025

    STAR® Manager Certification levels

    STAR® Coach badge

    STAR® Coach

    Discover the Operational Coaching® Model and various leadership techniques that will engage, inspire, and develop your team for success.

    STAR® Coach Practitioner  badge

    STAR® Coach Practitioner

    Deepen your coaching skills with advanced techniques, behavioral change strategies, and a walk-through of practical applications.

    Certified STAR® Manager  badge

    Certified STAR® Manager

    Learn the fundamentals of Operational Coaching® and how to create behavioral change within your team’s daily operations.

    Certified STAR® Manager Practitioner  badge

    Certified STAR® Manager Practitioner

    Advance your leadership skills by integrating Operational Coaching® to drive team development and create lasting behavioral changes.

    Testimonials

    Quote illustration

    After completing the STAR® program, my approach to my team changed. By not taking on activities myself... I found I freed up 40% to 50% of my time, and projects completed sooner.

    User avatar
    Lou Garriga
    Director of Operations, Rubadue Wire
    Quote illustration

    STAR® has had a major impact on how I operate as a professional, it has completely changed the way I work, giving me the knowledge and skills to develop on a personal perspective and to develop my team.

    User avatar
    Carl Drinkel
    Senior Quality Engineer, Hitachi Rail
    Quote illustration

    I gained more confidence in asking powerful questions and engaging employees in different activities. This helped me achieve my own objectives and become more effective as a manager overall.

    User avatar
    Monika Wujciow
    Continuous Improvement Manager, AB World Foods
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    I’m really surprised at how powerful these approaches are. I underestimated how much I still had to learn about developing people. I have taken away techniques to help in both my personal life as well as my professional life.

    User avatar
    Jen Booker
    HR Manager, Dennis Eagle Ltd
    Quote illustration

    People who do this programme will see a significant improvement in their team performance and problem-solving abilities. It gives you the tools with which to tap into your teams latent talents and empowers them to bring their ideas and problem-solving skills to fruition, thus freeing up time for you to do other tasks.

    User avatar
    Martin Thompson
    Project Manager, AmcoGiffen
    Quote illustration

    STAR® is a programme that everyone should consider using. However well you think you know yourself and however good your management style is this programme helps you to find areas for improvement. It will help not just you but the people around you to become better empowered.

    User avatar
    Helen Freeman
    University of Exeter
    Quote illustration

    To learn the art of coaching gives you incredible benefits, not only in the workplace but in your home life as well. I gained a deep understanding and really learnt how to use the technique. The course is well put together, easy to understand and you receive so much support and help from a very friendly team. Well done and thank you.

    User avatar
    Lee-Anne Olsen
    Scott Bader
    Testimonials illustration

    Videos

    Videos

    STAR® Manager: The art and science of asking questions

    | 1 minute 17 seconds

    STAR® Manager: Supporting Agile behaviours

    | 1 minute 4 seconds

    FAQs

    Unfortunately, no. Only Accredited Training Organizations and their registered partners are authorized to use these logos. If you do not fall under these categories and would like to request permission to use the logo, please contact the APMG-International Service Desk (servicedesk@apmg-international.com).

    However, successful candidates are able to share and display their digital badge publicly.

    Some certifications do not require training in order to take the exam however, for most certifications, training is advised. 

    For some certifications individuals also have the option to self-study in preparation for the exam and, when they are ready, can even take the exam from the comfort of their home or office.

    You can find details of our self-study exams, available to purchase, via our public exams portal.

    Most, if not all, of our certifications come with at least one Sample Exam to help participants prepare for their exam. Access to the Sample Exams can be located on our website.

    If you are sitting the examination through an Accredited Training Organization, the cost of the exam is generally included in the course fee. Please ensure you confirm with your training provider that the exam is included in these costs. 

    If you have selected a self-study option, please note that APMG-International uses a global pricing model for all exams. The examination fees for candidates attending a public exam centre are determined by the location where the exams are administered.

    To find out the costs in your region, please refer to our examination portal or contact the APMG-International Service Desk (servicedesk@apmg-international.com).

    Candidates will be able to claim their digital badge and electronic certificate from the APMG Candidate Portal within two business days of their exam result being issued.

    Once you’ve been notified that you’ve passed your exam, you will have the option to create a digital badge in APMG's Candidate Portal.

    Visit APMG's Candidate Portal, view your exam results and select 'Create Badge'.

    This takes you to the Credly website where the digital badges are hosted. You will be guided through the Credly account creation process.

    Once you have created an account with Credly, log into the account and accept your pending badge.

    • Provisional results: After completing the Foundation examination, candidates may receive provisional results either orally from the invigilator or on-screen at the end of an online exam.
    • Official results: Once processed, official results, including a PDF breakdown of marks by syllabus area, are available in the APMG Candidate Portal. Results are issued as the total number of marks achieved.
    • Processing time: Exam papers are usually marked immediately after the exam. APMG formally processes and confirms results via the Candidate Portal within 2 working days of receiving completed papers.
    • Outstanding payments: In exceptional cases, results may be withheld until full payment has been received.

    Get in touch

    If you have a query about this certification or want to know more about training send us a message via this contact form. We would love to hear from you!

    Get in touch

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