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Blue Ocean Strategy for Action Certification

Drive Growth Through Uncontested Market Space

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About Blue Ocean Strategy for Action Certification

Overview

In today's crowded markets, businesses constantly face intense competition. Blue Ocean Strategy offers a powerful methodology to break away from the red ocean of bloody competition by creating new, uncontested market spaces. Certifying in Blue Ocean Strategy with APMG International and the Blue Ocean Strategy Awards demonstrates your expertise in this transformative approach, enabling you to:

  • Systematically Identify New Opportunities: Learn to recognize and unlock new market spaces for growth.
  • Innovate Value: Develop compelling offerings that simultaneously achieve differentiation and low cost.
  • Lead Strategic Transformation: Equip yourself with the skills to drive significant change and achieve breakthrough results within your organization.
  • Gain Global Recognition: Earn an internationally recognized credential that validates your proficiency in Blue Ocean Strategy.
  • Access Exclusive Resources: Benefit from tools, platforms, and case studies that support effective strategy development and implementation.

The APMG International Blue Ocean Strategy for Action certification empowers individuals and organizations to systematically create new market space, making the competition irrelevant. Developed in collaboration with the Blue Ocean Strategy Awards, the official Scheme Owner and sole training provider, this certification provides a robust framework and practical tools for identifying opportunities, innovating value, and successfully implementing Blue Ocean Strategies across any industry. 

To emphasize the fresh, practical value we bring, here are a few points to distinguish "Blue Ocean Strategy for Action" from pure theory:

  • Operational Framework: We have transformed the strategy into an operational framework, similar to how SCRUM operates for agile project management, but applied to strategy formulation and execution.
  • Action-Oriented Tools: The certification focuses on deploying actionable tools and processes that teams can use immediately to drive results, rather than just understanding concepts.
  • AI Integration: Our approach explicitly integrates modern technology. Specifically, our platforms (like Blue Ocean STARTER) embed specialized Blue Ocean Strategy for Action AI agents to assist users in their strategic journey. 

The official Blue Ocean Strategy for Action certification training is provided exclusively by the Blue Ocean Strategy Awards, the official Scheme Owner and sole training provider for this certification. Training is available through various formats. Please contact the Blue Ocean Strategy Awards directly for course availability and registration.

A group of people gather around a conference table reviewing printed strategy charts, maps, and graphs, with laptops and coffee cups on the table and an ocean view through large windows behind them.

Who is Blue Ocean Strategy for Action Certification for?

Types of organizations: 

  • Startups
  • SMEs exploring new directions
  • Large corporations introducing Blue Ocean Strategy
  • Public sector organizations seeking efficiency gains

Typical Departments:

  • Strategy
  • Business Development
  • Innovation Teams
  • Marketing
  • Product Development

Benefits

For Individuals

  • Gain Unmatched Expertise in Market Creation: Master a systematic, actionable framework for value innovation. Learn how to stop competing and start creating new, uncontested market spaces.
  • Enhance Professional Credibility & Global Recognition: Earn an internationally recognized credential from APMG International, validating your specialized skills in strategic innovation and positioning you as an expert.
  • Drive Tangible Strategic Change: Develop the practical, hands-on ability to lead and contribute to transformative initiatives. You will be able to build and analyze strategy canvases, identify non-customers, and help formulate new value curves that deliver measurable results.
  • Unlock New Career Opportunities: Position yourself as a forward-thinking strategic expert, opening doors to key roles in strategy, innovation, business development, and entrepreneurship.

For Organizations

  • Unlock New, Profitable Growth: Equip your teams with a proven, systematic methodology to identify, create, and capture new demand in uncontested market spaces, driving sustainable and high-profit revenue streams.
  • Escape the Red Ocean of Competition: Shift the organization's focus from costly, head-to-head competition over existing demand to making the competition irrelevant. This frees up resources and protects margins.
  • Build a Culture of Innovation: Foster a shared language and a structured process for innovation across the company. This empowers employees at all levels to challenge assumptions and proactively discover new opportunities for value creation.
  • Achieve Sustainable & High Performance Development: By simultaneously pursuing differentiation and low cost (Value Innovation), the organization can break the value-cost trade-off, creating a powerful strategic profile that is difficult to imitate and enhances adaptability for future market shifts.

Success in 1 2 3

Over 2.6 million people in 192 countries have an APMG certification. Our certifications are used by 80% of the FTSE 100 and a third of the Fortune 500 and S&P 500, and are proven to deliver better outcomes.

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APMG certifications can advance your career, build your confidence and help you transition into a new field. Browse our careers section for inspiration or visit our certification pages for details of what you’ll learn and how you will benefit from certification.

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Choose your learning style

APMG is not a training provider. Please contact accredited training organizations listed on our website for prices, languages and dates. Alternatively, you can self-study for an exam directly through APMG.

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Pass the exam & receive a certificate

When you are ready to take your exam, book an online timeslot yourself with APMG, or your training organization may organize this for you. If you pass your exam APMG will issue you with a digital badge for you to share!

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Blue Ocean Strategy for Action Certification levels

Blue Ocean Strategy for Action Foundation Digital Badge

Blue Ocean Strategy for Action Foundation

Understand how to systematically create new market space.

Read more

FAQs

Since 2018, we are no longer registered for AXELOS qualifications and are unable to provide the certificates.  

If you received your AXELOS qualification before this time, you can contact customer service and upon providing your candidate number, ask if a copy of your certificate still exists in our system. 

Alternatively, you can reach out to IT PeopleCert directly with this request quoting your candidate number.  

If you do not have your candidate number, we can provide it to you. Additionally, we are happy to provide a letter of verification for any exams sat with us.

Your training organization specified that they wish to view candidate results before releasing. If you would like your results sooner, you may contact your ATO directly and request your results that way. After they have released them, you will be able to create/view your Digital Badge and download your Digital Certificate in your Credly account in the Certificates section of your portal.

Your results will be processed 6 to 12 hours after your exam. You will receive an email confirming your achievement and inviting you to the Candidate Portal where you can see your official result. From there, you can create your account in Credly.com and access your digital badge and certificate.

To appeal your result, email a written request with supporting evidence to customerservice@apmgroup.co.uk. We will review your appeal and respond. See APMG’s policies for details on the full appeals process.

If you feel you had issues during your exam, you may submit an appeal to customerservice@apmgroup.co.uk. We will review your appeal and respond. See APMG’s policies for details on the full appeals process.

Using a company device in which you do not have administrative rights and access to download additional software tends to cause issues when sitting your exam via ProctorU, as outlined in the Candidate Guidance Agreement.  

If you wish to sit your exam via ProctorU again, you will need to pay a reschedule fee of £32 (which you can do in the Candidate Portal) before you can select a new date and time.  

Alternatively, you can reschedule your exam via our AIPP service, where you can take your exam over Zoom without downloading any additional software. Please note there are fewer exam slots available through AIPP.  

Full details of our Proctoring options can be found on our Proctoring Page. 

  • Provisional results: After completing the Foundation examination, candidates may receive provisional results either orally from the invigilator or on-screen at the end of an online exam.
  • Official results: Once processed, official results, including a PDF breakdown of marks by syllabus area, are available in the APMG Candidate Portal. Results are issued as the total number of marks achieved.
  • Processing time: Exam papers are usually marked immediately after the exam. APMG formally processes and confirms results via the Candidate Portal within 2 working days of receiving completed papers.
  • Outstanding payments: In exceptional cases, results may be withheld until full payment has been received.

Please contact our 24/7 Technical Team on +44 (0)1494 452450 and select Option 3 for Technical Assistance or email them at help@apmg-international.com. They are also available via a live chat.  

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Any request for additional time will need to be provided in writing to customerservice@apmgroup.co.uk. We will need to see evidence of your diagnosed condition in the form of a medical report, signed by a medical practitioner.  

If this is not available, or your condition was diagnosed a long time ago, then any statement from an employer, line manager or Occupation Health advisor will be sufficient.  

If no recommendations regarding the length of time to be added to the exam is evident in the documents supplied, then we apply 25% additional time to the exam.

Full details of our Equality Policy can be found on our website.

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If you have a query about this certification or want to know more about training send us a message via this contact form. We would love to hear from you!

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