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About Better Business Cases Certification

96
%
Improved their ability to develop investment proposals
98
%
Recommend BBC for those who work with spending proposals
94
%
Gained confidence when writing or reviewing business cases
96
%
Acquired skills which they could immediately apply

Better Business Cases Certification Overview

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Three business professionals collaborating at a table, reviewing documents and discussing strategy.

Benefits of Better Business Cases Certification

For Individuals

  • Access the Five Case Model methodology and become more equipped to both write and review business cases and spending proposals.
  • Hone an established methodology that many professionals adapt and apply at strategic (macro) and tactical (micro) levels.
  • Explore overlapping best practices for spending proposals like those used in programme and project management.
  • Gain a deeper understanding of the types of business cases that exist, who is responsible for them, and when they are required.
  • Pursue investment opportunities with a clear approval process that supports more informed decision-making.

For Organizations

  • Improves returns on investment (ROI) from change initiatives by focusing on robust business cases and spending proposals.
  • Offers a wide range of potential solutions to ensure an optimal balance between benefits, cost, and risks.
  • Supports change initiatives by providing a clear need for intervention – whether at a project level or the enterprise level.
  • Improves resource allocation by outlining clear value objectives and the necessary arrangements to successfully deliver the proposal.

    Documentation

    Document thumbnail
    generic - 8.44 MB - 24 November 2025

    Study materials

    Programme Business Case guidance front cover
    Guide to Developing the Programme Business Case
    eBook (English)
    Free
    Project Business Cases front cover
    Guide to Developing the Project Business Case
    eBook (English)
    Free

    Better Business Cases Certification levels

    Foundation badge

    Better Business Cases Foundation

    Learn to work effectively with a team to develop a strong business case.

    Practitioner badge

    Better Business Cases Practitioner

    Become a business case professional able to apply the Five Case Model to a real project.

    Ready to start your learning journey?

    Choose a Training Organization

    APMG accredits Training Organizations (ATOs) to make sure they are delivering our products and certifications to high standards.

    Buy a training course and exam through one of our Training Organizations below.

    Self-study

    Buy your book and exam from APMG

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    Training organizations for Better Business Cases Certification

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    Important information about language

    The training services listed on this website have undergone a quality assurance process to ensure they meet high standards. However, please note that while the quality of the training content has been assessed, the language capabilities in which these services are delivered have not been specifically evaluated. We recommend that users verify the language proficiency and suitability of the service for their needs directly with the Training Organisation prior to enrollment or participation.

    Quanta

    • Based in Worcester, United Kingdom
    • Provides training for Individuals, Teams, Organizations

    IIL China

    • Based in Beijing, China
    • Provides training for Individuals, Teams, Organizations

    Project Plus

    • Based in Wellington, New Zealand
    • Provides training for Individuals, Teams, Organizations

    IIL Asia

    • Based in Singapore
    • Provides training for Individuals, Teams, Organizations

    IIL Asia

    • Based in Singapore
    • Provides training for Individuals, Teams, Organizations

    ILX Group

    • Based in London, United Kingdom
    • Provides training for Individuals, Teams, Organizations
    • Provides consulting
    • Current Training options
    • My details
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    for Better Business Cases Certification

    Training options

    Testimonials

    Quote illustration

    I found the Better Business Case Practitioner training with Sue Stockley and her team both enjoyable and invaluable. Their enthusiasm and expertise made the sessions highly engaging, and the learning has proved essential in my role leading the development of a new hospital. It has strengthened my understanding of the Treasury’s Green Book guidance and enabled me to ensure our business cases are robust, evidence-based and aligned to best practice.

    User avatar
    Peter Cox
    Programme Director, The Queen Elizabeth Hospital King’s Lynn NHS Foundation Trust
    Quote illustration

    The UK government requires that all officials who are engaged in developing, reviewing or approving spending proposals must receive training and accreditation (certification) through the Better Business Cases programme.

    User avatar
    HM Treasury
    Quote illustration

    The Five Case Model is a tried and tested methodology being used domestically and internationally, and is a critical component of the Project Delivery lifecycle. It facilitates the development of a concept into a spending proposal through the appraisal of available options, which is not only central to effective policy making but also helps to ensure that benefits are identified and ultimately delivered.


    For me, one of the methodology’s strengths is the recommended workshops which can bring stakeholders together; not only enabling effective collaboration to shape a proposal, but also creating buy-in, and helping to expedite the process. A win, win, win!

    User avatar
    Owen Dobson
    Office for Project Delivery, Welsh Government
    Testimonials illustration

    Videos

    Videos

    What is Better Business Cases?

    | 7 minutes 47 seconds

    How to build a better business case

    | 1 hour 2 minutes 50 seconds

    Better Business Cases in half a day - using HM Treasury's Five Case Model | FREE Download

    | 27 minutes 33 seconds

    S1-Ep3 | Better Business Cases with Joseph Lowe

    | 28 minutes 9 seconds

    SFIA

    The SFIA Framework is the global common reference for skills and competency for the digital world.

    This APMG certification has been informally mapped against the SFIA Framework to indicate the skills that are addressed and referenced by the certification. Although it is not yet possible to claim this digital badge, the indicative skills can be used to plan your professional development through assessing the skills you have and the skills you need for the role you want.

    SFIA badge knowledge
    Better Business Cases Foundation

    Better Business Cases Foundation

    SFIA elements this certification confirms (endorsement)

    Generic attribute Knowledge up to level 3, Feasibility Assessment level 3

    SFIA elements this would be useful for (development)

    Same as above plus Feasibility Assessment level 4, Methods and Tools level 3

    SFIA badge knowledge
    Better Business Cases Practitioner

    Better Business Cases Practitioner

    SFIA elements this certification confirms (endorsement)

    Generic attribute Knowledge up to level 3, Feasibility Assessment up to level 4

    SFIA elements this would be useful for (development)

    Same as above plus Methods and Tools up to level 4


    SFIA badge knowledge
    Better Business Cases Foundation

    Better Business Cases Foundation

    SFIA elements this certification confirms (endorsement)

    Generic attribute Knowledge up to level 3, Feasibility Assessment level 3

    SFIA elements this would be useful for (development)

    Same as above plus Feasibility Assessment level 4, Methods and Tools level 3

    SFIA badge knowledge
    Better Business Cases Practitioner

    Better Business Cases Practitioner

    SFIA elements this certification confirms (endorsement)

    Generic attribute Knowledge up to level 3, Feasibility Assessment up to level 4

    SFIA elements this would be useful for (development)

    Same as above plus Methods and Tools up to level 4

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