Analytics Translation

Analytics Translation Training and Certification

Analytics Translation training empowers participants to bridge the gap between business and technical roles by clarifying the analytics approach needed to develop successful data and AI products.

Sitting between analytics, business, and subject matter expertise, Analytics Translation is a new skill. It empowers product owners, managers and team leads, amongst others, to overcome the challenges of running successful data and AI products. From idea to solution. The process skills might be similar to traditional software development projects, but there's a speciality and understanding required to make companies successful.

People with these skills, Analytics Translators, are key to help companies gain value from data and AI to develop solutions to stay ahead. They are truly a bridge between data teams and the business, able to translate great opportunities into valuable solutions.

Created by APMG and Xebia, it teaches the full data science value chain and guides learners from ideation to industrialisation phases.

Training is delivered by Xebia, with exams completed online through APMG’s secure proctoring system.
This is a 2-day course available online or in person.

Xebia is an IT consultancy company based in the Netherlands, delivering high-quality services to cover all aspects of digital transformation. They specialize in Data & AI, Cloud, DevOps, Business Agility, Security, Training & Learning, Software Development, Product Management and Quality Improvement.

Who is Analytics Translation Certification for?

Professionals who bridge business and technical domains, including product owners, managers, team leads and SMEs.
Business stakeholders looking to strengthen understanding of data-driven product development.
Agile coaches, project managers and those responsible for shaping AI opportunities.

What will I learn?

Fundamentals of Data Science
The Value Chain of Data Science
AI Solution Framework
Ideation Phase
Experimentation Phase
Industrialization Phase

Analytics Translation Training

Book training with Xebia

Benefits

For Individuals

Learn the fundamentals of data science and the value chain of AI solution development.
Understand and apply the AI Solution Framework across ideation, experimentation and industrialisation phases.
Strengthen communication skills to translate business problems into analytics requirements.
Build capability to generate AI use cases that provide measurable organisational value.

For Organizations

Enables organisations to gain value from data by ensuring AI solutions align to business needs.
Provides a structured approach using the AI Solution Framework to progress from concept to production-ready AI.
Improves collaboration between business and technical teams by introducing skilled analytics translators.
Builds cross-functional capability to identify, test and implement AI opportunities effectively.

Useful links

Book an Analytics Translation Course and Exam with Xebia

https://academy.xebia.com/training/certified-analytics-translation/

Documentation

Xebia - Analytics Translation Training and Certification Overview

pdf - 580.04 KB - 17 June 2025

The SFIA Framework is the global common reference for skills and competency for the digital world.

This APMG certification has been informally mapped against the SFIA Framework to indicate the skills that are addressed and referenced by the certification. Although it is not yet possible to claim this digital badge, the indicative skills can be used to plan your professional development through assessing the skills you have and the skills you need for the role you want.

SFIA website

Analytics Translation

SFIA elements this would be useful for (development)

Organisational Capability Development level 5, Product Management up to level 5, Data Visualisation up to level 5

FAQs

If you feel you had issues during your exam, you may submit an appeal to customerservice@apmgroup.co.uk. We will review your appeal and respond. See APMG’s policies for details on the full appeals process.

To appeal your result, email a written request with supporting evidence to customerservice@apmgroup.co.uk. We will review your appeal and respond. See APMG’s policies for details on the full appeals process.

Your results will be processed 6 to 12 hours after your exam. You will receive an email confirming your achievement and inviting you to the Candidate Portal where you can see your official result. From there, you can create your account in Credly.com and access your digital badge and certificate.

Your training organization specified that they wish to view candidate results before releasing. If you would like your results sooner, you may contact your ATO directly and request your results that way. After they have released them, you will be able to create/view your Digital Badge and download your Digital Certificate in your Credly account in the Certificates section of your portal.

Since 2018, we are no longer registered for AXELOS qualifications and are unable to provide the certificates.

If you received your AXELOS qualification before this time, you can contact customer service and upon providing your candidate number, ask if a copy of your certificate still exists in our system.

Alternatively, you can reach out to IT PeopleCert directly with this request quoting your candidate number.

If you do not have your candidate number, we can provide it to you. Additionally, we are happy to provide a letter of verification for any exams sat with us.

When you pass an exam – you will instantly have the option to claim a digital badge as representation of your new certificate. Your badge can be embedded on an email signature, website, digital CV, or shared via LinkedIn.

Access the downloadable guide for more information on how to claim your digital badge.

You can always access all your records, electronic certificates and badges via the APMG Candidate Portal.

Once you have logged on to the Candidate Portal, click on the ‘Badges and Certificates’ option from the menu bar at the top of screen. From here you should click on the ‘Create Badge/Certificate’ button. This will take you to the Credly platform to create an account and download your badge and certificate.

Step-by-step guidance is available to download from the ‘Badges and Certificates’ area in your Candidate Portal.

Electronic certificates are environmentally friendly, but you can print the certificate yourself at home or work, if required.

If you have any problems you are welcome to contact our customer service team.

If you previously sat an exam with us and were issued a paper certificate but would like to upgrade to a digital badge and e-certificate, please contact us. There is a £25 administration fee for providing a digital badge and a form for which you will need to complete to consent to your personal information being used in order to manually create the badge in Credly.com.

If your exam is booked through a Training Organization, and they are proctoring your exam over a platform of their choosing, you will need reach out to them directly to discuss options to reschedule.

If your exam is with ProctorU, you can reschedule without additional charges as many times as you wish up to 24 hours prior to your booked slot. If you reschedule within this 24-hour period, you will need to pay the £38 reschedule fee, as we will still be charged by ProctorU for your slot.

You can merge your account by logging into your candidate portal with your initial email address and click on your name at the top. Then click merge and send a merge request to your secondary email address. Once you have agreed to the email request, everything will appear in one account. Please contact us if you have any problems with this process and we will be happy to help.

Analytics Translation