It takes more than one person to win or retain business. APMP offers these specialty Micro-Certifications in a variety of roles that are important to bid and proposal professionals.
Certify your specialist bid and proposal skills
These Micro-Certifications are aimed at proposal writers, proposal managers and others in sales and business development who support the various stages of the bid and proposal lifecycle.
No minimum experience in the capture, sales, bid, and/or proposal fields is required to study for these certifications.
APMP Micro-Certification Executive Summaries
Executive Summaries
- Open book
- 30 minutes duration
- Multiple choice questions
- The pass mark is 68% or more of the marks, i.e. 17 or more marks out of 25
- APMP BoK (you must be an APMP member to access this resource)
- APMP Industry Glossary of Terms is available for purchase via the APMP website.
- Study Guide available from the APMP website
The purpose of this APMP Micro-Certification is to measure whether a candidate has sufficient knowledge and understanding of the APMP Body of Knowledge (BoK) to act as an informed member of a bid and proposal team with regards to writing effective executive summaries. The candidate should, at a minimum, be able to recall, recognize and demonstrate understanding of the APMP best practices outlined in the executive summaries section of the APMP BoK.
Candidates should be able to demonstrate understanding by being able to:
- Identify best practices in creating executive summaries.
- Explain ways to apply best practices in diverse environments.
- Identify ways to apply recent trends.
- Explain the typical mistakes made while creating an executive summary.
- Explain common terms used.
APMP Micro-Certification Bid & Proposal Writing
Bid & Proposal Writing
- Open book
- 50 minutes duration
- Multiple choice questions
- The pass mark is 66% or more of the marks, i.e. 33 or more marks out of 50
- APMP BoK (you must be an APMP member to access this resource)
- APMP Industry Glossary of Terms is available for purchase via the APMP website.
- Study Guide available from the APMP Website
Demonstrates candidates' understanding of:
- The techniques used to create customer focused proposal writing
- How to apply persuasion to their proposal writing using techniques outlined in the BoK
- The best practices of writing clearly
- The purpose of review management, proof reading & the purpose and process for content development reviews
- The principles and best practice of compliance and response
- Best practice in unseating the incumbent, proof points and content plans
- The purpose and best practice of headings, graphics and action captions and presentations
- Best practise in proposal library, proposal theme statements, executive summaries and resume/ CV and team profiles
APMP Micro-Certification Graphics
When used effectively, impactful proposal graphic design increases your proposal’s clarity and...
- Open book
- 30 minutes duration
- Multiple choice questions
- The pass mark is 66% or more of the marks, i.e. 20 or more marks out of 30
- APMP BoK (you must be an APMP member to access this resource)
- APMP Industry Glossary of Terms is available for purchase via the APMP website.
- Study Guides available from the APMP Webiste
Demonstrates candidates' understanding of:
- Identify what motivates your audience
- Describe how design and designers fit into the proposal process
- Explain when and how to create graphics and objectively evaluate them
- Describe types of proposal graphics
- Explain design principles and techniques
- Describe industry best practices for creating impactful graphics
- Describe the tools and emerging technology
- Identify when and where to flex design principles
APMP Micro-Certification Competitive Price To Win
Help the team you support develop an integrated solution that increases the win probability and...
- Open book
- 30 minutes duration
- Multiple choice questions
- The pass mark is 72% or more of the marks, i.e. 18 or more marks out of 25
- APMP BoK (you must be an APMP member to access this resource)
- APMP Industry Glossary of Terms is available for purchase via the APMP website.
- Study Guide available from the APMP Website
- Identify best practices in developing a Competitive Price To Win
- Explain ways to apply best practices in diverse environments
- Identify ways to apply recent trends
- Explain the typical mistakes made while developing a Competitive Price To Win
- Explain common terms used
