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About Better Business Cases Certification

96
%
Improved their ability to develop investment proposals
98
%
Recommend BBC for those who work with spending proposals
94
%
Gained confidence when writing or reviewing business cases
96
%
Acquired skills which they could immediately apply

Better Business Cases Certification Overview

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Three business professionals collaborating at a table, reviewing documents and discussing strategy.

Benefits of Better Business Cases Certification

For Individuals

  • Access the Five Case Model methodology and become more equipped to both write and review business cases and spending proposals.
  • Hone an established methodology that many professionals adapt and apply at strategic (macro) and tactical (micro) levels.
  • Explore overlapping best practices for spending proposals like those used in programme and project management.
  • Gain a deeper understanding of the types of business cases that exist, who is responsible for them, and when they are required.
  • Pursue investment opportunities with a clear approval process that supports more informed decision-making.

For Organizations

  • Improves returns on investment (ROI) from change initiatives by focusing on robust business cases and spending proposals.
  • Offers a wide range of potential solutions to ensure an optimal balance between benefits, cost, and risks.
  • Supports change initiatives by providing a clear need for intervention – whether at a project level or the enterprise level.
  • Improves resource allocation by outlining clear value objectives and the necessary arrangements to successfully deliver the proposal.

    Documentation

    Document thumbnail
    generic - 8.44 MB - 24 November 2025

    Study materials

    Programme Business Case guidance front cover
    Guide to Developing the Programme Business Case
    eBook (English)
    Free
    Project Business Cases front cover
    Guide to Developing the Project Business Case
    eBook (English)
    Free

    Better Business Cases Certification levels

    Foundation badge

    Better Business Cases Foundation

    Learn to work effectively with a team to develop a strong business case.

    Practitioner badge

    Better Business Cases Practitioner

    Become a business case professional able to apply the Five Case Model to a real project.

    Ready to start your learning journey?

    Choose a Training Organization

    APMG accredits Training Organizations (ATOs) to make sure they are delivering our products and certifications to high standards.

    Buy a training course and exam through one of our Training Organizations below.

    Self-study

    Buy your book and exam from APMG

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    Training organizations for Better Business Cases Certification

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    Important information about language

    The training services listed on this website have undergone a quality assurance process to ensure they meet high standards. However, please note that while the quality of the training content has been assessed, the language capabilities in which these services are delivered have not been specifically evaluated. We recommend that users verify the language proficiency and suitability of the service for their needs directly with the Training Organisation prior to enrollment or participation.

    Ernst & Young

    • Based in London, United Kingdom
    • Provides training for Individuals, Teams, Organizations

    IIL Spain

    • Based in Madrid, Spain
    • Provides training for Individuals, Teams, Organizations

    Okazy Consulting Inc.

    • Based in Montreal, Canada
    • Provides training for Individuals, Teams, Organizations

    Okazy Consulting Inc.

    • Based in Montreal, Canada
    • Provides training for Individuals, Teams, Organizations

    Harrybaker Training UK

    • Based in Manchester, United Kingdom
    • Provides training for Individuals, Teams, Organizations

    Inspiring Projects

    • Based in Victoria, Australia
    • Provides training for Individuals, Teams, Organizations
    • Current Training options
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    Testimonials

    Quote illustration

    I found the Better Business Case Practitioner training with Sue Stockley and her team both enjoyable and invaluable. Their enthusiasm and expertise made the sessions highly engaging, and the learning has proved essential in my role leading the development of a new hospital. It has strengthened my understanding of the Treasury’s Green Book guidance and enabled me to ensure our business cases are robust, evidence-based and aligned to best practice.

    User avatar
    Peter Cox
    Programme Director, The Queen Elizabeth Hospital King’s Lynn NHS Foundation Trust
    Quote illustration

    The UK government requires that all officials who are engaged in developing, reviewing or approving spending proposals must receive training and accreditation (certification) through the Better Business Cases programme.

    User avatar
    HM Treasury
    Quote illustration

    The Five Case Model is a tried and tested methodology being used domestically and internationally, and is a critical component of the Project Delivery lifecycle. It facilitates the development of a concept into a spending proposal through the appraisal of available options, which is not only central to effective policy making but also helps to ensure that benefits are identified and ultimately delivered.


    For me, one of the methodology’s strengths is the recommended workshops which can bring stakeholders together; not only enabling effective collaboration to shape a proposal, but also creating buy-in, and helping to expedite the process. A win, win, win!

    User avatar
    Owen Dobson
    Office for Project Delivery, Welsh Government
    Testimonials illustration

    Videos

    Videos

    What is Better Business Cases?

    | 7 minutes 47 seconds

    How to build a better business case

    | 1 hour 2 minutes 50 seconds

    Better Business Cases in half a day - using HM Treasury's Five Case Model | FREE Download

    | 27 minutes 33 seconds

    S1-Ep3 | Better Business Cases with Joseph Lowe

    | 28 minutes 9 seconds

    SFIA

    The SFIA Framework is the global common reference for skills and competency for the digital world.

    This APMG certification has been informally mapped against the SFIA Framework to indicate the skills that are addressed and referenced by the certification. Although it is not yet possible to claim this digital badge, the indicative skills can be used to plan your professional development through assessing the skills you have and the skills you need for the role you want.

    SFIA badge knowledge
    Better Business Cases Foundation

    Better Business Cases Foundation

    SFIA elements this certification confirms (endorsement)

    Generic attribute Knowledge up to level 3, Feasibility Assessment level 3

    SFIA elements this would be useful for (development)

    Same as above plus Feasibility Assessment level 4, Methods and Tools level 3

    SFIA badge knowledge
    Better Business Cases Practitioner

    Better Business Cases Practitioner

    SFIA elements this certification confirms (endorsement)

    Generic attribute Knowledge up to level 3, Feasibility Assessment up to level 4

    SFIA elements this would be useful for (development)

    Same as above plus Methods and Tools up to level 4


    SFIA badge knowledge
    Better Business Cases Foundation

    Better Business Cases Foundation

    SFIA elements this certification confirms (endorsement)

    Generic attribute Knowledge up to level 3, Feasibility Assessment level 3

    SFIA elements this would be useful for (development)

    Same as above plus Feasibility Assessment level 4, Methods and Tools level 3

    SFIA badge knowledge
    Better Business Cases Practitioner

    Better Business Cases Practitioner

    SFIA elements this certification confirms (endorsement)

    Generic attribute Knowledge up to level 3, Feasibility Assessment up to level 4

    SFIA elements this would be useful for (development)

    Same as above plus Methods and Tools up to level 4

    FAQs

    When you pass an exam – you will instantly have the option to claim a digital badge as representation of your new certificate. Your badge can be embedded on an email signature, website, digital CV, or shared via LinkedIn.  

    Access the downloadable guide for more information on how to claim your digital badge.

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    Step-by-step guidance is available to download from the ‘Badges and Certificates’ area in your Candidate Portal. 

    Electronic certificates are environmentally friendly, but you can print the certificate yourself at home or work, if required. 

    If you have any problems you are welcome to contact our customer service team.  

    If you previously sat an exam with us and were issued a paper certificate but would like to upgrade to a digital badge and e-certificate, please contact us. There is a £25 administration fee for providing a digital badge and a form for which you will need to complete to consent to your personal information being used in order to manually create the badge in Credly.com.

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    If your exam is with ProctorU, you can reschedule without additional charges as many times as you wish up to 24 hours prior to your booked slot. If you reschedule within this 24-hour period, you will need to pay the £38 reschedule fee, as we will still be charged by ProctorU for your slot.

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    You may contact our Accreditation Team directly, and they will be happy to answer your questions regarding the Accreditation process.

    To become an Accredited Training Organization (ATO), apply for accreditation or contact your local APMG office. If suitable, you'll receive an invoice and undergo APMG International's ATO assessment.

    Trainers must be sponsored by an Accredited Training Organization (ATO), which can be found using the APMG International search tool. The sponsoring ATO must submit a trainer application to APMG. 

    The requirements, including pass marks of the exams, will vary depending on the certification, please get in touch for more information.

    If you go to the invigilator portal, use the same log in details as you would for your Marlin account. Once logged in then click on the '+' icon. This will provide two lists - 'Invigilators' and 'Trainers'. Click the appropriate one and find the person you are looking for, then send the invitation.

    Get in touch

    If you have a query about this certification or want to know more about training send us a message via this contact form. We would love to hear from you!

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