Master the fundamental role of Private Brand for the industry to be able to manage Private Brand related topics efficiently.
About Daymon
Our partner Daymon has 50 years of experience building successful Private Brand programs around the world and is the only solution provider that influences all aspects of Private Brand development, from strategy to execution to consumer engagement. Daymon’s unique approach helps retailers and brands set themselves apart through a full suite of best-in-class Private Brand development services, including: strategy, analytics and insights, product development, supplier development and management, account management, and design and packaging management. Daymon is a world leader in driving brand innovation, differentiation and results.
Build on Private Brand retail knowledge
Private Brands are brands developed and managed by retailers that offer product solutions to answer consumer needs. With streamlined production quality and agility, Private Brands now hold the competitive advantage over National Brands, offering a wide variety of products at ranging price points to meet the consumers’ criteria for quality, cost, and specificity.
With more than 80% of U.S shoppers buying Private Brands on almost every shopping trip, and over 50% of shoppers stating that Private Brands are a driver of store choice, the need for retailers to implement the best strategies is more relevant now than ever before.
The Private Brand Fundamentals course, developed by our partner’s at Daymon, empowers candidates with an in-depth understanding of Private Brand, a Strategic Pillar for Retailers and a relevant solution for Consumers. Throughout the training, Daymon will provide in-depth knowledge on Private Brand Fundamentals and share best practices to guide success.
Private Brand Fundamentals Professional
Demonstrate your understanding of Private Brand
- Defining Private Brand and its key drivers
- The History and evolution of Private Brand to become Consumer Brand
- The different types of Private Brand strategies retailers can explore
- The 4 key role of Private Brand within retailers
- The benefits of Private Brand for retailers, consumers and suppliers
- How to build an internal PB culture
- The Marketing Mix applied to Private Brand
- Key trends driving consumers and therefore driving Private Brand future developments
- 35 online multiple-choice questions
- 45 minutes duration
- Closed-book
- 50% pass mark (18 marks out of 35)
- Organizations who want to give their employees the opportunity to understand what Private Brand and its strategic role for the industry is
- Retail industry professionals that are involved, or willing to be involved, with Private Brand such as associates from commercial departments, marketing departments or operations
- Manufacturers professionals that are involved, or willing to be involved, with Private Brand such as account managers or R&D departments
- Consulting professionals that are involved, or willing to be involved, with Private Brand such as advisory agencies
- Students in fields such as marketing, retail, strategy, business
- Individuals who would like to understand what Private Brand and its strategic role for the industry is
Private Brand Fundamentals Expert
Demonstrate your in-depth understanding and practical awareness of Private Brand
- Defining Private Brand and its key drivers
- The History and evolution of Private Brand to become Consumer Brand
- The different types of Private Brand strategies retailers can explore
- The 4 key role of Private Brand within retailers
- The benefits of Private Brand for retailers, consumers and suppliers
- How to build an internal PB culture
- The Marketing Mix applied to Private Brand
- Key trends driving consumers and therefore driving Private Brand future developments
- Practical exercises to apply the learning
- 35 online multiple-choice questions
- 45 minutes duration
- Closed-book
- Higher 60% pass mark (21 marks out of 35), Expert status awarded.
- Lower 50% pass mark (18 marks out of 35), Professional status awarded.
- Organizations who want to give their employees the opportunity to understand what Private Brand and its strategic role for the industry is
- Retail industry organizations that are involved, or willing to be involved, with Private Brand such as associates from commercial departments, marketing departments or operations
- Manufacturers organizations that are involved, or willing to be involved, with Private Brand such as account managers or R&D departments
- Consulting organizations that are involved, or willing to be involved, with Private Brand such as advisory agencies
Private Brand Fundamentals Master
Demonstrate your in-depth understanding and practical application of Private Brand
- Defining Private Brand and its key drivers
- The History and evolution of Private Brand to become Consumer Brand
- The different types of Private Brand strategies retailers can explore
- The 4 key role of Private Brand within retailers
- The benefits of Private Brand for retailers, consumers and suppliers
- How to build an internal PB culture
- The Marketing Mix applied to Private Brand
- Key trends driving consumers and therefore driving Private Brand future developments
- Practical exercises to apply the learning
- How to apply the key learning to your business reality
- Expert level Exam + Business Application
- Within 3 months of completing the course and achieving the Expert exam, the delegate must submit a two-page business application statement for assessment. The statement must demonstrate the delegate has applied the course’s core principles in the workplace
- Organizations who want to give their employees the opportunity to understand what Private Brand and its strategic role for the industry is
- Retail industry organizations that are involved, or willing to be involved, with Private Brand such as associates from commercial departments, marketing departments or operations
- Manufacturers organizations that are involved, or willing to be involved, with Private Brand such as account managers or R&D departments
- Consulting organizations that are involved, or willing to be involved, with Private Brand such as advisory agencies
