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APMP Certifications - Bid & Proposal Management

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APMP LogoThe Association for Proposal Management Professionals (APMP) is an internationally recognized association promoting best practice through a diverse range of disciplines within proposal and bid management. Their mission statement is:

APMP is the worldwide authority for professionals dedicated to the process of winning business through proposals, bids, tenders, and presentations."

In order to achieve their mission, the APMP have developed a set of three certifications:

  • Foundation Level - a multiple-choice examination designed to test the basic knowledge of best practice in proposal development.
  • Practitioner Level - a written self-assessment designed to test the application of best practice in proposal development.
  • Professional Level - a written peer-assessment and interview designed to test the advocacy of best practice in proposal development.

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Why Certify?

When you achieve APMP-Foundation Level Accreditation, you demonstrate to your peers, clients and organization that:

  • 1.You are knowledgeable of the best practices for proposal and bid management
  • 2.You are committed to your own professional development in the industry
  • 3.You are prepared for additional responsibility and more complex assignments
  • 4.You are positioned for the next level of Accreditation - APMP-Practitioner Level.

In partnership with APMP, APMG-International provides the administration support required in order to run this industry leading certification scheme. For further information, please visit www.apmg-exams.com.

Benefits for Individuals

  • Prove personal ability and impact to an organization through the use of best practice in proposal management.
  • Demonstrate a current, proven and independently assessed record of proposal management.
  • Build strategic partnerships and encourage continuous learning and innovation.
  • Improve client management and negotiation planning skills.
  • Identify relevant suppliers and partners needed for a proposal to succeed and communicate requirements through effective meeting management.

Benefits for Organizations

  • Improve marketability, efficiency and profitability by supporting staff.
  • Win business through information research and management, planning, development and sales orientation.
  • Encourage retention of staff through competency-based recruitment and promotion.
  • Assess the tangible impact made by Proposal Managers.
  • Help to grow a flexible and adaptive workforce across the business and provide a common set of standards for business acquisition.


The Foundation exam tests your knowledge of proposal and bid management best practices.


You require a one-year minimum experience working in a bid and proposals related environment will be verified with a reference you choose.

Exam Formats

  • Multiple Choice
  • 75 questions per paper
  • 42 marks required to pass (out of 75 available) - 56%
  • 60 mintutes duration
  • Open Book.

If you fail you may have to wait six months to register for and retake the exam.

Recommended Reading

Reference Guide for the APMP Foundation Exam:

Title: APMP Proposal Guide: Accreditation Study Guide
Author: Larry Newman
ISBN-13: 9780971424418
Publisher: APMP (2008)

Suggested reading for APMP Practitioner Assessment:

Title: Proposal Writing: the Art of Friendly and Winning Persuasion
Author: William S Pfeiffer and Charles H Keller Jr
ISBN-13: 9780136582137
Publisher: Prentice Hall (August 1 1999)

Title: The Jelly Effect: How to Make Your Communication Stick
Author: Andy Bounds
ISBN-13: 9781841127606
Publisher: Capstone (April 4 2007)